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Life of a Retailer....

As a "brick and mortar retail store owner", I get asked all the time---

"How does someone become a successful boutique owner?"

I guess the answer to that depends on your meaning of many stores? a lot of employees? (you get the picture).

I opened my boutique on April 9, 2008 and have never looked back.  I have also been a designer/artist since 1994 of my own work----but, I love fashion and home decor and felt having a boutique would be the best answer to unite all my loves! So, in the fall of 2007, I signed my first lease and began my adventures into the "boutique world".

I DREAM all day about my store----products, customer's needs, events, design, how to get new customers and keep those that are already a customer, how to be better than the "big stores", etc....the list goes on forever!

I am planning on using this blog to not only tell funny stories, fashion tips, home decor ideas and DIY----but, to also be honest about what it is REALLY like to own a boutique---the good, the bad and the ugly!

So, I hope you will join me on this journey and if  you have any specific question you would like to know---just email me at

See ya again soon....xo  deb

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