Art Jewelry Hand Crafted in Texas!
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An Artist's Life!

What does one do when your path takes an unexpected course?

I can't believe that it has been almost 2 months since I last wrote!  But, sometimes life throws you curves and time just slips by.... I have been an artist since 1982 and became a jewelry designer in 1994, and then opened a boutique on April 9, 2008.  So obviously my journey's always seem to take me on different paths----some expected, some not. Now as I have turned "60" and all the kids are grown and it is just me and my loving Texan hubby of 30 years----I am trying to figure out----"Where and what do I really want to...

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What is "Public Relations"????

"Public Relations" is the relationship you develop with your customer....and is a part of the Marketing Plan. I have had PR for my work for years with great press, great support from "A List" celebrities, but for the first time this year, I ended my contract with my PR agency.   Joan Rivers in "InStyle Mag" (One of my favs) A small sampling of my celeb clients! You are probably asking "WHY?" when it has been so successful!  Well, I just felt it was time to close that door and work on the "public relations" with my day to day...

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How in the world does one "market" a customer????

I truly believe this is one of the most difficult things to accomplish as a retail boutique but the most important...because a customer's wants/needs are an ever moving target in the retail industry! A retail fashion boutique is all about what a customer 'wants---not a need'; and that alone makes your marketing plan EXTREMELY important and one that you must always be on top of your game about. (image via Start-Up Fashion) As you can see the "marketing" plan is a MASS of information. Even though I have a degree in marketing, times are a changin'! With all the new...

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The "Secret" of Planning....

a retail boutique!  Here is what I went through when I took my "dream of a boutique" to "planning" it....and trust me the thought of "build it and they will come" CANNOT be a part of your planning thoughts! (Pic from my boutique) First, I have to be honest---I HATE paperwork! Being an artist, I am more "visual" and it took many months of writing a business plan (which you can find all kinds of examples on the internet). That being said, I adjusted the typical business plan to meet my wants and needs and the most important thing---I made...

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Do You Dream of being a Boutique Owner?

There are SO many topics I will take you on about being a retail boutique owner, but please remember----this is all MY journey and I can only speak of what my experiences are.  I do hope this journey of my experiences over the last 10 plus years, can help anyone else out there to let them know "I understand", "you are NOT alone", "hummm, I wonder if I should do that?", etc....or to just let customers know what it really is like behind the scenes of that loving boutique you visit. I guess I should start at the beginning....about my...

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